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About William Toel

William Toel - Advocate for the German
Speaker and Author with a positive vision for Germany
William H Toel


For 75 years, Germans have struggled with their self-image. Many feel uncomfortable in their own skin, yet society has carefully trained them not to talk about it - not to ask the kind of questions Germans ask when they are truly German.

We are living in a time of great historical change and more and more people are feeling it. It is important to listen to Germans and for them to be loved for who they really are.  

Germans were created to fulfill a special role in the world. When the Germans are Germans again, the world will be healed.

Love is the only answer.

William Toel

Please note that, apart from this page, this website is entirely in the German language.


William Toel speaks what many Germans struggle to express for themselves.    He has become widely known for his in-depth insight into the German mindset.

Over many decades William Toel has conducted surveys and extensive interviews as part of his research on the German social, economic, and political model: He is known as an expert in the field and was invited to the Harvard conference on the "Angst of German Leadership" in February 2012 (see article published after the conference) and was a visiting lecturer at the Free University of Berlin in 2014. He has given numerous interviews, including television commentaries for CBS and the Axel Springer Group in Berlin.

Over the past three years, Mr. Toel has greatly expanded his reach into Germany following an interview that went viral on the internet.  He has intensively traveled in all 16 states and held more than 350 group meetings with over 30,000 attendees. He held the inaugural Walk-am-Rhein event, attended by more than 62,000 people. He also created the Friends Network that enables people of like mind to get together in their regions, organized nationwide picnics and released the book "Constanze's Child" in the German edition which has now been read by more than 10,000 people. Known for his in-depth insight into the German mindset, Mr. Toel, along with his wife Lisa, have also recently published six booklets that have been read by more than one million people. And he regularly releases messages on his social media channels, many of which go viral.

William Toel draws on a unique wealth of experience from activities in prominent military, international business, financial and academic organizations and institutions.

He is respected as a man of mature international perspective. In 2000, he was runner-up for the United States Senate in Arizona.


Because of his academic experience, he has been invited to lecture at the University of Illinois (Champaign-Urbana), the University of Virginia, the American Graduate School of International Management (Thunderbird), Arizona State University, and Bradley University. He has also lectured at universities throughout the country. He has received excellent and outstanding awards for his teaching, including the Chair's Award for Teaching Excellence in the fall of 2011. His courses are in international business, marketing, economics, and finance. He has taught in bachelor's and master's of business degree programs, as well as honors programs at the University of Illinois and Bradley. (Mr. Toel received his MBA degree from the University of Illinois).

Mr. Toel has served as president and chief executive officer and as a board member in several banking organizations.

In the area of international business, he spent nearly 10 years with a large and highly respected company with operations in 45 countries, CPC International.  He was also the youngest president of what was then the second largest cash grain exchange in the country, the Peoria Board of Trade, and successfully led a diverse council that included major international firms. He served as a consultant to numerous companies.

In the military, William Toel was one of the youngest captains and company commanders to serve in the Army in the Far East during the Vietnam conflict.



MBA, University of Illinois


William has been married to Lisa since 1989.  She supports his mission full time through writing, traveling and organizing.

Lisa Maree Toel

Social Media

Many of William's interviews and videos can be followed in English.

Links to his Social Media channels are found on the Startseite.

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